5fish
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Get ready for the rest of you life will be about the Nudge because Governments, A. I. systems, Internet, Corporation will be using them on you... to induce positive behavior for society... Its all about making it easier for you to say or do the right thing...
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Nudge theory is a concept in behavioral economics, political theory, and behavioral sciences[1] that proposes positive reinforcement and indirect suggestions as ways to influence the behavior and decision-making of groups or individuals. Nudging contrasts with other ways to achieve compliance, such as education, legislation or enforcement.
The nudge concept was popularized in the 2008 book Nudge: Improving Decisions About Health, Wealth, and Happiness, by behavioral economist Richard Thaler and legal scholar Cass Sunstein, two American scholars at the University of Chicago. It has influenced British and American politicians. Several nudge units exist around the world at the national level (UK, Germany, Japan, and others) as well as at the international level (e.g. World Bank, UN, and the European Commission).[2] It is disputed whether "nudge theory" is a recent novel development in behavioral economics or merely a new term for one of many methods for influencing behavior, investigated in the science of behavior analysis.[3][4]
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The first formulation of the term nudge and associated principles was developed in cybernetics by James Wilk before 1995 and described by Brunel University academic D. J. Stewart as "the art of the nudge" (sometimes referred to as micronudges).[5] It also drew on methodological influences from clinical psychotherapy tracing back to Gregory Bateson, including contributions from Milton Erickson, Watzlawick, Weakland and Fisch, and Bill O'Hanlon.[6] In this variant, the nudge is a microtargeted design geared towards a specific group of people, irrespective of the scale of intended intervention. No Free Will....
In 2008, Richard Thaler and Cass Sunstein's book Nudge: Improving Decisions About Health, Wealth, and Happiness brought nudge theory to prominence.[7][8] The authors refer to the influencing of behaviour without coercion as libertarian paternalism and the influencers as choice architects.[9][10]
Thaler and Sunstein defined their concept as the following:[11]:6
One of the most frequently cited examples of a nudge is the etching of the image of a housefly into the men's room urinals at Amsterdam's Schiphol Airport, which is intended to "improve the aim. The book also gained a following among US and UK politicians, in the private sector and in public health.[
Here is a link to many already being used...
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In the UK, the Behavioural Insights Unit was set up to use behavioural economics in order to improve choices. Their remit includes:
Nudge theory - Wikipedia
en.wikipedia.org
snip...
Nudge theory is a concept in behavioral economics, political theory, and behavioral sciences[1] that proposes positive reinforcement and indirect suggestions as ways to influence the behavior and decision-making of groups or individuals. Nudging contrasts with other ways to achieve compliance, such as education, legislation or enforcement.
The nudge concept was popularized in the 2008 book Nudge: Improving Decisions About Health, Wealth, and Happiness, by behavioral economist Richard Thaler and legal scholar Cass Sunstein, two American scholars at the University of Chicago. It has influenced British and American politicians. Several nudge units exist around the world at the national level (UK, Germany, Japan, and others) as well as at the international level (e.g. World Bank, UN, and the European Commission).[2] It is disputed whether "nudge theory" is a recent novel development in behavioral economics or merely a new term for one of many methods for influencing behavior, investigated in the science of behavior analysis.[3][4]
snip...
The first formulation of the term nudge and associated principles was developed in cybernetics by James Wilk before 1995 and described by Brunel University academic D. J. Stewart as "the art of the nudge" (sometimes referred to as micronudges).[5] It also drew on methodological influences from clinical psychotherapy tracing back to Gregory Bateson, including contributions from Milton Erickson, Watzlawick, Weakland and Fisch, and Bill O'Hanlon.[6] In this variant, the nudge is a microtargeted design geared towards a specific group of people, irrespective of the scale of intended intervention. No Free Will....
In 2008, Richard Thaler and Cass Sunstein's book Nudge: Improving Decisions About Health, Wealth, and Happiness brought nudge theory to prominence.[7][8] The authors refer to the influencing of behaviour without coercion as libertarian paternalism and the influencers as choice architects.[9][10]
Thaler and Sunstein defined their concept as the following:[11]:6
In this form, drawing on behavioral economics, the nudge is more generally applied in order to influence behaviour.A nudge, as we will use the term, is any aspect of the choice architecture that alters people's behavior in a predictable way without forbidding any options or significantly changing their economic incentives. To count as a mere nudge, the intervention must be easy and cheap to avoid. Nudges are not mandates. Putting fruit at eye level counts as a nudge. Banning junk food does not.
One of the most frequently cited examples of a nudge is the etching of the image of a housefly into the men's room urinals at Amsterdam's Schiphol Airport, which is intended to "improve the aim. The book also gained a following among US and UK politicians, in the private sector and in public health.[
Here is a link to many already being used...
Nudges - Economics Help
Explanation and examples of nudges - how consumers can be influenced by small suggestions and positive reinforcements. Evaluation of commercial and government nudges.
www.economicshelp.org
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In the UK, the Behavioural Insights Unit was set up to use behavioural economics in order to improve choices. Their remit includes:
- making public services more cost-effective and easier for citizens to use;
- improving outcomes by introducing a more realistic model of human behaviour to policy, and wherever possible,
- enabling people to make ‘better choices for themselves’. Behavioural Insights Unit
- Up-sell. If you go to a fast-food restaurant, servers are trained to ‘up-sell’ – this means they offer extra options to go with the meal. Often it is ‘drinks, extras and deserts’ which are the most profitable part of the meal.
- If you buy a coffee, and a barista offers a pastry as well – we are more likely to buy the pasty when it is offered as a suggestion
- Save more tomorrow™ Economists Richard Thaler and Shlomo Benartzi developed a programme called: Save More Tomorrow™. The idea is to nudge people into taking private pension plans by using behavioural economics. It uses the default choice of enrolling people in a pension scheme, with the added proviso they only start off making small contributions. Only when their wages rise, will their contributions automatically increase. It has seen saving contributions quadruple at companies which use it. (FT link) The way it designed makes the scheme very attractive, and few people choose to reject the offer.